YouTube to award $100mn to most popular influencers.

It's no mystery that TikTok is currently setting the standard for other social media platforms. Other applications are attempting to compete with the short video platform since it has been so successful. YouTube Shorts, for example, has recently revealed a $100 million investment to compensate influencers and content producers.

YouTube announced the launch of the fund on Tuesday, which would be used to reward the most famous Shorts makers. The funds will be spread to an undetermined number of consumers over the course of 2021 and 2022.

According to the company's site, the network would select others that are worthy of payment based on their popularity. To be eligible for an award, videos must be original works of art that adhere to YouTube's group guidelines.

'Every month we will go to thousands of creators whose videos have achieved more views and popularity to reward them for their contributions,' YouTube stated.

Shorts lets you capture and edit 60-second videos with audio, text, and simple filters, but 'more effects will come in the future.'

According to the group, work on a feature 'that will allow you to mix audio from YouTube videos' has already begun. YouTube, on the other hand, explained that authors had the final say on whether or not their videos' audio should be used by anyone.

'We can't wait to see what you do with it! Creators and artists are in control and can always opt-out if...