TA Global launches exciting new hospitality brand: paradox - Press Release issued by TA Global Berhad.

Kuala Lumpur -- March 23, 2022 (PPI-OT) / GlobeNewswire / Asianet-Pakistan: Following is the text of press release issued by TA Global Berhad

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TA Global Berhad today announced the launch of its highly anticipated Paradox collection of hotels and resorts. Paradox is a Canadian-born boutique hospitality brand inspired by the tastes and desires of the new generation of travelers. The Paradox brand is set to stand out of the traditional hospitality norms through a series of quirky, cultured and highly experiential offerings, capturing the true spirit of each city where a Paradox hotel is located.

"The hospitality sector is currently going through a key moment of transformation as technology, and social media are quickly changing the way we travel and interact with others. We recognized a shift was occurring in how people engage with each other and also with the built environment. The height of the COVID-19 pandemic was the global catalyst for a resurgence of interest in authentic human connection and a greater expectation of personalized hospitality. As an industry leader, it was an opportune moment to realign and reinvent our business proposition to meet and adapt the current needs and desires of the market," says Joo Kim Tiah, CEO of TA Global.

He continues, "Paradox Hotel Group was born out of an extensive study of this evolution. We have always wanted to consolidate our hotels, and the time to embark on this meaningful journey is right now. Our global teams possess decades of experience and an established network of industry partners, having developed and operated numerous high-profile hotels across the world. Passionate about what we do, our team has a strong understanding of every aspect of hospitality business, from concept development to operations. We strongly believe that a distinct identity rooted in local culture is crucial for a successful hotel group. We strive to be at the vanguard of curating inspiring and exceptional experiences for our travellers, so it was imperative to not only come out with our own distinct brand, but also create something that would exceed expectations by challenging the industry status quo."

The unique concept of Paradox will make its debut in Vancouver, Canada, with its flagship hotel, Paradox Hotel Vancouver, set to open its doors in April 2022. The brand will also be introduced in Southeast Asia, with Paradox Resort and Residences Phuket which opened in January 2022, and Paradox Singapore Merchant...