Covid-19 redefines frontline workforce.

ISLAMABAD: Frontline workers are considered to be the first impression of any organization, to their potential customers. One could say this because frontline workers are the initial point of contact of any organization to their respective customers. The current pandemic has indeed clarified the positioning of frontline workers for every organization across all industries. Decision-makers are now focused on empowering their frontline workers. According to Harvard Business Review's latest report "The New Decision Makers: Equipping Frontline Workers for Success," the pandemic has indeed redefined our frontline workers. The report mentions that there are frontline workers in every business sector, like healthcare, security, technology, manufacturing, construction, finance, and even entertainment.

Soon after the pandemic made its horrific mark on the world, we have been witnessing viral videos of so many frontline workers who were almost negligible before. This newfound digital stardom is mainly due to the importance given to the frontline workers amid the COVID-19 pandemic. Some influencers also claim that the frontline workers are now equally risking their lives as the police or the security forces. Masses around the world are now appreciating even the lowest income professionals who are at the frontline. Food delivery professionals, housekeeping, nurses, paramedics, and telecommunication professionals are now seen as completely different professional entities. This massive change is simply because these professionals are going out to serve people, regardless of the lockdowns imposed by the governments.

Governments all around the world have also identified workers who fall under essential services. These professionals who offer essential services are being equipped by their organizations and government bodies alike to keep them safe...