(BUSINESS) Dawlance partners with Pink Ribbon and Santex for Breast Cancer Awareness.

LAHORE -- The technology leader in Pakistan's home-appliances market - Dawlance has partnered with Pink-Ribbon Pakistan and Santex (a leading producer of personal hygiene products), to spread public awareness about 'Breast-Cancer' and menstrual hygiene in the country.

According to a statement on Tuesday, Dawlance is a wholly-owned subsidiary of Arcelik - the 2nd largest manufacturer of electronics in Europe. Besides creating innovative technologies, the company generously supports socio-economic development initiatives to ensure; environmental sustainability, public health, Education, Women-empowerment, etc. for the well-being of its consumers and the masses.

An insightful session about Breast-Cancer diagnosis and menstrual hygiene, treatment and causes was conducted by pink ribbon and Santex, where specialist Doctors (Oncologists) and other experts provided valuable information about Breast-Cancer and menstrual hygiene to the employees of Dawlance, besides suggesting preventive measures and highlighting the importance of early diagnosis of this disease. To support the 'Pink-tober' campaign for global Breast-Cancer Awareness, the Dawlance Head Office will be kept illuminated with 'Pink' colored flood lights, throughout the month of October, moreover, Dawlance employee will contribute to the treatment of cancer patients

The Chief Executive Officer of Pink Ribbon Pakistan - Dr. Omer Aftab also addressed this forum, to highlight the survival stories relating to Breast Cancer. He told the audience that; Every 9th Pakistani woman is at high risk of Breast Cancer. However, they are reluctant to report the disease and cannot seek reliable treatment due to social taboos or lack of healthcare facilities. Dr. Omer also thanked the...