With the New Chocolate Variant, Peek Freans Sooper Set to Elevate Seedhi Saadi Khushi Ka Maza.

KARACHI -- Pakistan's leading biscuit makers, English Biscuit Manufacturers Pvt. Ltd (EBM) has launched a new chocolate variant of its highest selling biscuit brand Sooper, after successfully repositioning its brand message to Seedhi Saadi Khushi ka Maza.

Peek Freans Sooper has captured the pulse of the Pakistani consumer's taste preference, gaining considerable popularity since its inception. Delivering on the promise of superior taste and quality, the new recipe adds real chocolate to the simple yet, unforgettable taste of the original egg and milk biscuit. The variant comes as an announcement of the brand expanding its product portfolio offering consumers an innovative new experience to add to their tea time.

The TVC showcases the main...