'With Purpose' event held in Lahore.


KARACHI -- PepsiCo organized an event titled 'With Purpose' in Lahore. The event showcased PepsiCo's sustainability efforts in four key areas; next generation agriculture practices, access to safe water, women empowerment and youth employment. The evening also served as a platform for 4 brilliant young speakers to share their vision of purpose and social impact. Najeeha Farooq, Co- Founder Roshni Rides, spoke about her journey of setting up a professional, comfortable and reliable transport solution for women and children. Rizq a social enterprise committed to ending huger in Pakistan was represented by one of it's co-founders Musa Aamir, Musa spoke candidly about the challenges and triumphs that come with running a non-profit. Faiza Saleem, one of the first female stand-up comedians in Pakistan added some insightful humour to the mix about breakings myths in a male dominated genre. The fourth speaker was Annum Tariq,

a graduate of the PepsiCo - Amal leadership program. Her talk was about the struggles fresh graduates go through in finding a job and how the youth program helped her in gaining an edge with prospective employers. The event focused on the four pillars of PepsiCo's 'Winning with Purpose' Agenda in Pakistan. Installations demonstrating PepsiCo's impact in each area were appreciated by the attendees. In water, PepsiCo has partnered with Water Aid to provide access to safe water to 150, 000 people in Lahore, Karachi and Islamabad. The first rehabilitated filtration plant under this initiative was inaugurated in Lahore last month.

This intervention feeds in to PepsiCo's global goal of providing access...

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