Webinar: Role of Media for promoting Beijing Winter Olympics for Shared Future.

Media has played a constructive key role in Beijing Olympics 2022 to project the essence of togetherness for a shared future. The media landscape is constantly evolving with new emerging technologies that have made the truth reach towards the global scale.

There is a need for a collective approach from media outlets globally to work together in creating a better world and shun all the false propaganda approaches. Young media persons must learn new ways to inform themselves in order to build bridges amongst the nations.

"The Webinar had voices of the speakers from across the globe speaking on "Role of Media for promoting Beijing Winter Olympics for Shared Future" hosted by the Friends of Belt and Road Initiative (BRI) Forum. In her opening remarks, Farhat Asif, Co-Founder of the BRI Forum, shared the aims and objectives behind the Friends of Belt and Road Initiative (BRI) forum's foundation. Ke Ye, Editor-in-Chief, In Zhejiang China, while moderating the Webinar, said that social media had had a great impact on how news was disseminated. Traditional approaches have lost their significance in these contemporary times. Different social media channels such as Twitter, Facebook, Tikok have gained prominence to change the mindset of people and shift news production and perspective. These mediums have made significant contributions in spreading the message of hope during the Olympics. Gianni Merlo, President World Sports Journalists Federation, (AIPS) said that Sports Journalism, in the past helped save the Olympic games.

Sports journalism is more important than most people think as it helps to connect people and bring them together. Makhdoom Babar, Chief Editor, Daily Mail, President, Pakistan China Media Friendship Association...