We can use plastics to change the world for the better.

If we can start to see plastic as a resource rather than as rubbish, the benefits could be significant Image: Jasmin Sessler on Unsplash

Lesley Van Staveren Co-founding director, ReGen Plastics

Plastic is often referred to as a material that needs to be eradicated.

There is no doubt that the way we use plastics and our understanding of it as a resource have to change drastically. Yes, there is too much virgin material being produced and too many natural resources are used in the process; combine that with the way the average consumer uses and disposes of plastic, and our current attitudes come as no surprise.

Ironically, plastic was first invented to solve environmental problems - to reduce hunting for ivory, for example, and to provide sheaths for electrical wiring. And it remains an extraordinary resource - if we can raise awareness of the potential in using what is already in existence.

It is the ideal material for long-term applications. As a pure material, plastic can continue to be reused, recycled and remanufactured. But to do this, we need to change our thinking.

Plasticity of approach

One major barrier to the growth of new industries in remote or rural areas is the sheer distance between towns - but herein lies one example of the opportunities that a new plastics economy could create, with higher levels of employment, a consistent output and a true example of the circular economy in action. Growth in these areas will in turn create more opportunities for the next generation, who are seeking roles in which they can not only innovate and build a career but can also make a positive difference to our planet all while strengthening the economy.

By capturing the plastic we already have in circulation by developing clusters of direct collaboration along the supply chain, can not only strengthen local relationships but also...