Unity Retail raises seed round from Boston Equity Partners.

In a bid to enable merchants with fulfillment partners, last mile service providers and other value added services, Unity Retail has closed a seed round with Boston Equity Partners.

The undisclosed six-figure investment - a number north of $100,000 - is intended to help the eCommerce technology company focus on growth and product innovations, such as creating a reverse auction mechanism for determining the cheapest or proximate last mile delivery partner.

'We are keen on democratizing e-commerce for Pakistan,' said Shoaib Ahsan, co-founder and chief product officer at Unity Retail. 'Our solution allows any local or international player to have out of the box access to the biggest fulfillment network in Pakistan overnight as well as realize best in the business e-commerce operations practices.'

Part of the fifth graduating batch at The Nest I/O, Unity Retail was founded in early 2017 as a marketplace integration company akin to Technifai. As a result of enterprise customer feedback, the business pivoted towards enabling merchants with a single centralized application that integrates with their storefront to sync and process orders. This was launched in mid-2019.

'Empowering merchants to fully leverage the potential of e-commerce is at the core of Unity Retail's mission,' said Atif Sami, co-founder and CEO of Unity Retail. 'The growing interest in our platform with zero marketing spend is a testament to the market demand for our offering and we are very proud to onboard investors that share our vision of democratizing access to e-commerce.'

The business claims to be built on an artificial intelligence enabled auto pilot mode, where orders are processed for confirmation, shipment booking, tracking and cash on delivery (COD) reconciliation. To date, the company claims to have processed upwards of $90 million gross merchandise value for businesses such as Zellbury, Habitt, Tarz, and Mumuso in Pakistan while doing so for Khaadi in Pakistan and the global market.

'Unity Retail is singularly positioned for e-commerce enablement,' said Arif Baigmohamed of Boston Equity Partners. 'While the demand for the service is significant at the enterprise level, the real scale is where the platform makes it easy for SMEs and home based entrepreneurs to leverage the e-commerce...