Unilever Pakistan to rebrand 'Fair and Lovely'.


KARACHI -- Unilever Pakistan has announced the next step in the evolution of its skin care portfolio, with the rebranding of its flagship brand Fair and Lovely. Taking forward the brand's journey towards a more inclusive vision of beauty, the company will stop using the word 'Fair' in the brand name 'Fair and Lovely'. The new name of Fair and Lovely will be announced after the necessary regulatory approval.

Over the last decade, Fair and Lovely's advertising has evolved to communicate a message of women empowerment. The brand's vision is to adopt a holistic...

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