Unilever Pakistan announces next step in the evolution of skin care portfolio, reiterating its commitment to a more inclusive vision of beauty - Press Release issued by Unilever Pakistan Limited.

Karachi -- June 29, 2020 (PPI-OT)

Following is the text of press release issued by Unilever Pakistan Limited

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Unilever Pakistan announced today the next step in the evolution of its skin care portfolio, with the rebranding of its flagship brand Fair and Lovely. Taking forward the brand's journey towards a more inclusive vision of beauty, the company will stop using the word 'Fair' in the brand name 'Fair and Lovely'. The new name of Fair and Lovely will be announced after the necessary regulatory approval.

Over the last decade, Fair and Lovely's advertising has evolved to communicate a message of women empowerment. The brand's vision is to adopt a holistic approach to beauty that cares for people and that is inclusive and diverse - for everyone, everywhere. The brand is committed to celebrating all skin tones.

In 2019, the brand's communication moved away from benefits of fairness, whitening and skin lightening, towards glow, even tone, skin clarity and radiance which are holistic measures of healthy skin. Unilever Pakistan has also removed all visuals or words on Fair and Lovely's packaging that could indicate a fairness-led transformation - including the removal of dual-faced cameo showing shade transformation, as well as the shade guides. Unilever Pakistan upholds principles that no association should be made between skin tone and a person's achievement, potential or worth.

Amir Paracha, Chairman and CEO, Unilever Pakistan Limited, said, "Unilever is an organization that is evolving continuously, and today we have taken the next bold step in our evolution by committing to a more inclusive and diverse portrayal of beauty. This ambition has been in the works for some time with...