U.S. ads spend is 2.5 times bigger than nearest competitor.

• Author: Feldman, Sarah

Byline: Sarah Feldman

The ad market in the United States is two and a half times bigger than its nearest competitor, China, according to new analysis by Zenith. The combined advertising spending of the other nine markets in the top ten just pass the ad spend in the U.S., rounding out to around $245 billion collectively.

The United States advertising market is huge, standing at roughly $229 billion dollars. Much of that size is now bolstered by digital ad spends. According to forecasts from PwC and IAB, digital ad spending surpassed traditional channels this year in the United States, hitting the $100 billion mark for the first...