Time is a bang for the buck.

Byline: KHALIL AHMED

Customers tend to get committed to innovative products

Interview with Mr. Rafiq Rangoonwala - CEO, Quick Food Industry (Mon Salwa)

PAGE: Tell me something about yourself, please:

Rafiq Rangoonwala: I started my career in Houston, Texas in 1980 with KFC, USA. Presently I am working as CEO of Quick Food Industry (Mon Salwa). I have extensive experience of over 40 years in creating, building and leading key fast food brands in Pakistan and across the globe including, KFC, Burger King, TGIF, Hardees, Pizza Hut, Wendy's and Harry Ramsden, etc.

Currently, I am on the Advisory Board of Ijara Capital, Advisor to Bahria University Karachi, a Member Scientific Panel at Sindh Food Authority and also am the founder member and President of the Pakistan Food Association.

I was elected twice as the President of the Marketing Association of Pakistan, President of Memon Professional Forum, Vice President Karachi Business Forum and Think Tank. I have also contributed in philanthropy as Founder President Emaan Welfare Society, Chairman Advisory Board of Help International Trust and Trustee Sina Health, Education and Welfare Trust.

PAGE: Could you share your experience of introducing foreign brands in Pakistan?

Rafiq Rangoonwala: I have worked with expanded brands like KFC, Burger King, TGI Fridays in Pakistan, besides developing local brands like Indulge, CASA, My Store etc.

PAGE: Which local brands launched by you have fared well?

Rafiq Rangoonwala: All brands did well during my association with them, specially KFC.

PAGE: Brand equity is the...