TikTok launches 'Aao Ker Dikhaen' campaign in partnership with Prime Minister's Youth Programme - Press Release issued by TikTok.

Islamabad -- January 27, 2023 (PPI-OT)

Following is the text of press release issued by TikTok

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TikTok has announced the launch of its 'Aao Ker Dikhaen' campaign to drive awareness for the Prime Minister's Youth Programme, recently announced by PM Mian Muhammad Shehbaz Sharif. The Prime Minister recently spoke about his vision to create one million jobs for the younger generation to address the issue of unemployment across Pakistan, and TikTok will play a vital role in sharing that message.

TikTok has collaborated with the Prime Minister's Office to formulate a comprehensive campaign that will help engage and inform the public about the Prime Minister's Youth Business and Agriculture Loan Scheme. The global platform will produce and feature multiple informative videos on the app to help educate millions of young internet users about the programme that is set to open up exciting opportunities for aspiring entrepreneurs across Pakistan. The 'Aao Ker Dikhaen' campaign is scheduled to go live in early February this year.

TikTok will produce a series of educational videos on the programme to help users navigate the application process and guide them on business ideas to help increase the rate of successful applications. The platform will also highlight success stories to motivate the youth to take advantage of the Prime Minister's Youth Programme, which will provide interest-free loans of up to PKR 0.5 million through Monetary Financial Institutions / Monetary Financial Banks and subsidised loans from PKR 0.5 million to 7.5 million through commercial banks.

Farah Tukan - Head of Government Relations and Public Policy - Middle East, Turkiye, Africa, Pakistan and South Asia at...