Subscriptions Lead Digital Content Spending.

Byline: Felix Richter

Throughout the past decade, one of the key challenges for content owners and publishers has been how to get people to pay for digital content that they were used to getting for free. To this day, many people are unwilling to pay for access to a news website, while they have no problem buying a printed newspaper. The lack of a physical, haptic product seems to diminish the perceived value of digital content, notwithstanding the fact that media is mostly consumed digitally these days.

One way of getting people to pay for digital content is to create a product/service that takes advantage of its digital nature by offering something that no physical product could. Take music streaming services for example: for a modest monthly fee, subscribers get access to millions and millions of songs...