Revealed: UAE's 10 most popular brands.

• Position: Brief article

The consumer goods industry ranked 10 out of the 15 industries, a considerable drop from its highest rank of 3 in 2018, new research by MBLM has found.

According to the new report, Patchi leads the industry followed by Al Rawabi and Almarai. The top 10 was rounded out by Galaxy, Al Ain, Nido, Kelloggs, London Dairy, Sadia and Americana respectively.

The consumer goods industry shows considerable variances across demographics, resulting in different preferred brands depending on gender, income levels or age.

Patchi ranked highest overall and among high income users, Al Rawabi ranked highest for men, while women were most intimate with Nido.

Kelloggs took the top spot with millennials, while Galaxy was the favorite for consumers aged between 35-64.

Nostalgia (focuses on warm memories of the past) is the dominant industry archetype, suggesting many of the brands have been part of users lives since they were children.

Brand Intimacy is defined as the emotional science that measures the bonds we form with the brands we use and love.

Top Intimate Brands outperform top brands in...