Quality products, services help in customer retention.

Byline: KHALIL AHMED

Interview with Mr Sajid Katiya - CEO, Sacha's Cakes

PAGE: Tell me something about yourself, please:

Sajid Katiya: My name is Sajid Katiya and I am a Serial Entrepreneur. Currently working as CEO of Sacha's Cakes, Co-Founder of Pakistan's First Uniform Platform (Youniform.co) and Dhaggey Abayat (Dhaagey.pk).

PAGE: Could you share your experience of launching your brand?

Sajid Katiya: I have launched multiple brands. There are couple of things essential to launch a brand.

1. Unique Selling Proposition.

2. Strong Brand Identity.

3. Identification of Target Market.

Every entrepreneur has to be on toes since there is cutthroat competition. Customers have plenty of choices so quality of product and excellent service help in customer retention.

PAGE: Which brands launched by you have fared well?

Sajid Katiya: I have relaunched Sacha's Cakes which has become a leading Customized Cake brand in Karachi. There is no better feeling than the success of the brand. I intend to launch more brands in the days to come. I also advise the youth to opt for entrepreneurship instead of seeking employment opportunities.

PAGE: Brand equity is the worth of a brand. What is your perspective about it?

Sajid Katiya: Yes it is. It depends on brand awareness, perception and loyalty. Brand equity is...