QNET commits to delivering a world class e-commerce platform.

Direct selling company leads the way in e-commerce and digital solutions.

As e-commerce sees accelerated growth for retail industries (Shopify reported that global commerce sales are expected to reach US$5 trillion in 2022!), companies like Hong Kong-based direct selling company QNET, are ready to reap the rewards.

QNET, an e-commerce direct selling company, is no stranger to the online scene. Established over two decades ago, the multinational company was one of the first in the direct selling industry to embrace digitisation - adopting an e-commerce platform as part of its strategy - charting rapid growth across borders.

Today, QNET is an industry leader with customers in nearly 100 countries, bearing numerous awards for its digital excellence, online communications campaigns, and mobile app. And the company's lightspeed success is no coincidence: QNET is a company that believes in giving its employees, distributors, and customers the best online experience imaginable - and that starts by establishing a world-class e-commerce platform.

Enhancing the E-Commerce Experience

In partnership with Microsoft, QNET switched to an end-to-end strategy built on Microsoft Security products and services, such as utilising cloud security through Microsoft Azure. QNET's Chief Information Security Officer, Egal Egal, says, "With the amount of data accessed, utilised, and shared across our global offices, it makes perfect sense to team up with a reliable partner, such as Microsoft, to ensure our customers' experience is seamless, intuitive, and secure. For example, we integrated a function in the QNET Virtual Office that makes changing credentials more effortless and secure than ever. The entire process even takes less than a minute.

"When traffic ramped up as the pandemic started, we knew we had to take proactive steps to ensure the digital experience is not affected by the high number of transactions," Egal adds. The most recent World Federation of Direct Selling (WFDSA) report saw direct sales going strong throughout the past two years, charting a global growth of 2.3% in 2021. "As a business that operates using e-commerce, our number one concern is always the user experience - we implemented measures to increase efficacy on our systems and structures so that our distributors and customers can use our platforms knowing that vital information, such as their order number and delivery status, was always up-to-date and accurate."

Ameer Deen, Chief...