PTCL Group partners with Evam for enhanced customer experiences.

ISLAMABAD -- PTCL Group (PTCL and Ufone 4G), Pakistan's leading telecommunications and ICT services provider has partnered with Evam, a leading Martech platform for creating real-time, cross-channel customer experience.

This collaboration underlines the Group's unwavering dedication to provide its customers with the best communication services and driving forward Pakistan's digital transformation said a news release.

PTCL Group will be introducing new customer experiences and products with support from Evam's next-gen real-time engine.

This cutting-edge technology will ensure seamless experiences across all digital and telco touchpoints. Evam will empower the Group's business partners to leverage real-time data, along with profiles and AI models to deliver a superior experience.

This will increase customer satisfaction in order to boost revenues and enhance customer loyalty.

The project will be delivered through a collaboration between Evam's professional services team and their exclusive partner for Pakistan, Techfinity.

Jafar Khalid, Group Chief Technology and Information Officer for PTCL and Ufone 4G, shared thoughts on the partnership, stating, "This alliance between PTCL Group and Evam enhances our customer engagement strategies, aiming to provide a tailored experience for every customer, thereby delivering outstanding value. We trust that teaming up with Evam will enable us...