Productive banking on the rise.


Digital tools, and platforms making the industry more efficient and improve customer servicing at reduced efforts

Interview with Mr Rehan Ahmed Yousfi - Regional General Manager, Faysal Bank

PAGE: Tell me something about yourself.

Rehan Ahmed Yousfi: I have completed my master's programmes in Islamic banking and finance from Karachi University and BSC honours in economics, mathematics and statistics from Karachi University.

Currently working in the capacity of Regional General Manager in Faysal Bank, which is the second largest Islamic bank in Pakistan. It has more than 18 years of diversified experience in the banking sector.

PAGE: Could you give your perspective on digital banks in Pakistan?

Rehan Ahmed Yousfi: The move towards digital banking driven by technology, data and analytics is transforming Pakistan's banking industry into always-on, offering customers 24/7 services and convenience. With the rise of digital banking, the industry has become more efficient and above all improved customer servicing at reduced efforts.

PAGE: Has branchless banking altered the financial landscape of Pakistan?

Rehan Ahmed Yousfi: Indeed, it is in progress but not shaped entirely. There is a lot of scope and the market needs to be tapped.

PAGE: Could you give your views about technological advancement in the banking sector?

Rehan Ahmed Yousfi: The world is changing at a rapid pace because of the advancement of technology. The banking industry also changing itself according to it. There are many impacts of technologies in banking, some of them are good while some of them are not helpful.

Positive impact: better services, the...

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