Press Releases - Greenstar and the first lady enable breast-cancer awareness with 'ride-for-a-cause'.

Greenstar Social Marketing (GSM) recently collaborated with the popular group of Cycling enthusiasts named - 'The Cycologists', to sponsor a cycling-ride aimed at creating public-awareness about Breast-Cancer.

The First Lady of Pakistan - Begum Samina Alvi, is graciously supporting this cause by leading the GSM awareness campaign, to consistently increase awareness, availability and access to affordable, quality healthcare and informed-choice for women through Family-Planning.

The masses need to be cautious because, Pakistan suffers with the highest incidence of Breast-Cancer in Asia, as 1 out of every 9 women in the country are at risk of this deadly, but preventable, disease. Among all the types of cancers prevailing in Pakistan, Breast-Cancer has the highest ratio of incidence in the country. GSM arranged this ride to highlight awareness of Breast self-examination for early detection of Breast Cancer, which can save the lives of many women in Pakistan. Women are encouraged to actively examine themselves every month as early diagnosis is key to cure Breast Cancer.

As the largest private-sector provider of Family-Planning, GSM is providing over 53% of all contraceptives distributed by the private-sector in Pakistan. October is celebrated annually, as the 'Breast Cancer Awareness Month', across the globe, as all the relevant health-organizations and social-wellbeing institutions highlight this ailment as a serious health-concern for women in all segments. Many informative events are held to highlight the low CPR and fertility-rates, and the rise in induced abortions to finish unwanted pregnancies. Other issues are also discussed, like; too many miscarriages and 9,700 maternal deaths (10 to 12% annually), due...