Pakistan's great tourism potential can be capitalized for revenue, employment generation: PM.

ISLAMABAD -- Prime Minister Imran Khan on Monday said that Pakistan had great potential for tourism which could be capitalized for revenue generation, employment and promoting heritage.

Taking note of the increasing domestic tourism, he emphasized that planning and feasibility on scientific grounds was essential before development of tourist sites in the country.

He also underscored the importance of preserving local heritage and environmental protection for tourist sites.

The prime minister expressed these views while chairing a meeting of the National Coordination Committee on Tourism here.

The meeting was attended by Chief Minister Khyber Pakhtunkhwa Mahmood Khan, Special Assistant to PM and Chairman National Tourism Coordination Board Syed Zulfiqar Abbas Bukhari, Advisor to CM Punjab on Tourism Asif Mehmood, Secretary Cabinet, Chief Secretaries of Punjab, Khyber Pakhtunkhwa and Azad Jammu and Kashmir, Managing Director Pakistan Tourism, Development Corporation (PTDC), and senior officials.

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