Pakistan needs to focus on improving exports to Switzerland: Ambassador.

KARACHI -- Ambassador of Switzerland Benedict de Cerjat has said that although trade balance between Pakistan and Switzerland was largely in favor of his country but the trade cannot be one way as it works well when everybody earns profits therefore, Pakistan needs to focus more on improving its exports to Switzerland.

'Although it is not my job to increase Pakistan's exports to Switzerland as it is purely the role of Pakistan's Ambassador yet I can help and contribute because at the end of the day, if you export more textiles, we will also be able to export more Swiss machinery that would not only improve your productivity but also create a win-win situation for both the friendly countries', he added while exchanging views at a meeting during his visit to the Karachi Chamber of Commerce and Industry (KCCI).

President KCCI M Shariq Vohra, Senior Vice President KCCI M Saqib Goodluck, Vice President KCCI Shamsul Islam Khan, Chairman Diplomatic Missions and Embassies Liaison Subcommittee Junaid Mundia, Former President KCCI Majyd Aziz and KCCI Managing Committee Members were also present on the occasion.

Swiss Ambassador said, 'Even though we have very good numbers in terms of investment and I hope it will continue to be the case but we don't have good numbers in trade which needs to be focused.' He noted that the performance of Pakistan's textiles sector was quite interesting. 'If Pakistan is doing so well in the textiles sector, Switzerland can provide excellent textile machineries which would prove favorable for both of us.' He said that the visit to KCCI was very important to him as it represents Karachi which was the economic and financial hub of the country while Pakistan, with a population of 220 million which was twice the population of Switzerland, can offer a number of trade and investment opportunities to Swiss companies. 'We are already here and it was surprising to see that Switzerland over the past 10 years has been the fourth largest foreign direct investor in Pakistan.

He was of the opinion that countries around the world have been suffering because of COVID situation and hoping for a reset to normal economic life however, Pakistan's economic performance has been relatively well as compared...