Pakistan embraces digitalisation in 2020.

While 2020 can be termed a hazardous year for most sectors of the economy, it has been phenomenal for steering digitalisation and giving a boost to e-commerce in Pakistan.

Following the Covid-19 outbreak in Pakistan in late February, many businesses began implementing work-from-home models and a majority found it a viable option.

Around mid-March, the government announced a full-fledged lockdown across the country, which prompted businesses to either operate from home or close down temporarily till the restrictions were lifted. It was this turning point when digitalisation in the country recorded a steep rise.

An industry source, heading an e-commerce-based start-up, termed 2020 the year...