Pak entrepreneurs must develop brands, ' says Iftikhar Malik.

LAHORE -- SAARC Chambers of Commerce and Industry (CCI) Senior Vice President Iftikhar Ali Malik Monday urged Pakistani entrepreneurs to develop international standard brands products to capture open global markets besides earning more foreign exchange for the country. He expressed these views while talking to a delegation of exhibitors of expo 2020 organised by PAAPAM here today. He highlighted the significance of brands and said it was high time for Pakistani entrepreneurs, corporate sector, especially younger business magnates, to focus on developing brands. He said vertical integration and institutional network were to be strengthened on modern scientific lines to meet the future challenges of global marketing. 'By the grace of Allah, Pak entrepreneurs have full potential to compete the international markets but unfortunately they do not develop their own brand like KFC, McDonald's, Guard, Bata, Services and Chenone etc. He said that private sector had to come forward to develop their own brands on war footings for their...