online Creators Make More Money With Video Posts.
Byline: Katharina
According to a report by marketing firm IZEA, video posts earn a premium for content creators and influencers, may they be on TikTok, Instagram Stories, Twitch or YouTube. While photo-based paid posts on Facebook, Instagram, Pinterest or Twitter cost between $642 and $1,643 in 2022, a single post on YouTube and TikTok ran much higher, averaging between $2,102 and $2,741. An Instagram Story even brought in an average of $2,784 - barely below the price for a combination of two static posts on Facebook and Instagram.
That's still considerably cheaper than a Twitch video sponsorship which cost a hefty $4,373 on average. Combination posts to Instagram Stories and TikTok as well as Instagram Stories and YouTube were the priciest...
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