On-demand advisers alleviate risk aversion.
Pakistan's emerging affluent are comfortable going online for financial advice, with the majority (60%) saying they would invest in financial products online if an on-demand adviser was available. Risk is not a problem for the emerging affluent if strong rewards are possible: 58% would accept a high level of risk for a high level of return when investing their money in online financial products.
Commenting on the study Syed Mujtaba Abbas, Head of Retail Banking, said: "These ambitious consumers are on an upward social trajectory: they are surpassing their parents' success in...
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