New technology can help grow the food processing industry.

PAGE Tell me something about yourself, please

Rafiq Rangoonwala Presently I am working as CEO of Quick Food Industry (Mon Salwa). I have extensive experience of over 40 years in creating, building, and leading key Fast Food Brands in Pakistan and across the globe including, KFC, Burger King, TGIF, Hardees, Pizza Hut, Wendy's, and Harry Ramsden, etc.

Currently, I am on the Advisory Board of Ijara Capital, an Advisor to Bahria University Karachi, a Member Scientific Panel at Sindh Food Authority, and also the founder member and President of the Pakistan Food Association. I was elected twice as the President of the Marketing Association of Pakistan, President of Memon Professional Forum, and Vice President of Karachi Business Forum and Think Tank. I have also contributed to philanthropy as Founder and President of Emaan Welfare Society, Chairman Advisory Board of Help International Trust, and Trustee of Sina Health, Education and Welfare Trust.

PAGE How would you comment on Pakistan's food processing industry

Rafiq Rangoonwala Food processing is one of the industries that can contribute greatly to the export of Pakistani food and taste across the globe. There are many challenges as input cost has multiplied several times but the growth potential is enormous. We need to acquire the latest technology and train our employees well so they can give maximum performance. I believe we need to spend and focus more on international marketing to promote our products across the globe. Domestically food processing industry plays an important role in providing consumers best quality product.

PAGE What changes have you observed in the value-added and frozen food processing sectors, including canned foods over the preceding decade

Rafiq Rangoonwala Over the last decade value-added and frozen food...