Mushroom growth of supermarkets - a menace for small shop.

The rise of branded chain of supermarkets, mostly people has switched traditional grocery to branded grocery in Karachi and other urban cities of the country. This trend doesn't show an impressive image in rest of town and cities of the country. These supermarket or retailer business sector has a massive contribution in Pakistan's economy. Private enterprises in the industrial sector employ nearly 78 percent of the country's GDP.

Historically, the concept of food market developed by Vincent Astor, he founded the Astor Market in 1915 invested $750,000 into a 165' by 125' meter corner of 95th broadway. While, first time grocery store was developed by entrepreneur

Clarence Saunders and his Piggly Wiggly stores, in 1916. Contemporary, the core products of supermarkets are garments for men and women for all age group, footwear, health and beauty, products, grocery, fabrics for ladies, kitchen and household product. The top 10 super market of Pakistan is Imtiaz, Metro, Carrefour, Al Falah, Jalal Sons, Chase-Up, Save Mart, Punjab Cash and Carry, and Green way Bin Hashim has substantial role in Pakistan's business development.

Many researchers and economists conducted research on supermarket's aiming their vision, policies, strategies and achievements and progress of their business. Commonly, most of the customer appreciates and switches traditional grocery to branded grocery. Due to effective layouts, atmosphere lightening, elevator air conditioning, ATM facility, easy entry and exit, neat and clean check out system, trawling service, variety of products, quality maintenance and parking facility introduced returned policy and cooperation of servants and employs. Aim of the supermarkets is to organize good quality product inlow prices and develops our human resources to the highest level because supermarket believe "business in all about people". But for some extend it is not quite accurate. In fact, they offer crockery by brand TOYO, King Melamine companies, for electronic appliances Panasonic, Netflex, Sony, Samsung. The product or item is...