LULU wins brand of the year at world branding awards.

The leading hypermarket and shopping malls chain Lulu won the Brand of the Year Award in the Retail category at the 2018 World Branding Award ceremony on Wednesday.

The annual event evaluates brands from around the world through a three-step procedure including brand evaluation, public online voting and consumer market research.

At a glittering function held at the Kensington Palace in London Ashraf Ali MA, executive director of Lulu Group received the top award from Richard Rowles the chairman of World Branding Forum in the presence of top business leaders and dignitaries from around the world.

World Branding Awards are the top recognition given to an organisation or brand for their path breaking and innovative branding, marketing and communication initiatives over the years and are regarded as the top...