Locals being engaged to boost inbound tourism via digital media.

ISLAMABAD -- After reviving the country's image at international level through improved security situation, the government is moving forward briskly to boost inbound tourism through projection of tourist resorts on digital media.

Moving ahead, after dismantling a negative perception about the country, the government has started engaging the locals of potential areas by training them for generation of quality content for tourism promotion. The move is aimed at empowering the locals dwelling in the far flung areas of Pakistan.

'Promotion of inbound tourism is the top priority of Prime Minister, Imran Khan that is why the main focus is to capture social media industry which is highly preferred by the international travelers before visiting a country or tourist resort,' said the members of PM's Social Media in an exclusive chat with reporter.

'There are a lot of places in Khyber Pkhtunkhwa, South Punjab and Balochistan which are yet to be seen by the local and foreign tourists, due to which, the locals are being trained to produce quality content for projecting astonishing beauty of their areas,' said Momina, one of the PM's Social Media team member.

She said the locals were being encouraged to share their first hand experience from the top tourist resorts including Malam Jabba, Naran, Kaghan, Astore, Astola Island and many others.

'Pakistan image projection should come from locals as we want the People's stories to come out so that the world can know about hospitality of Pakistanis.'

The move would not only ensure socio-economic welfare of the locals but also provide a feedback to the government departments in resolving the issues...