Lifebuoy announced as Official Hygiene Partner for CarFirst - Press Release issued by CarFirst.

Lahore -- October 14, 2020 (PPI-OT)

Following is the text of press release issued by CarFirst

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CarFirst, Pakistan's most trusted used car trading platform announced Lifebuoy, the world's number one germ protection soap brand, as their official 'Hygiene Partner'. Lifebuoy's global and national dedication to hand hygiene reinforced CarFirst's commitment to partner with the brand as their official hygiene partner. The brand partnered with CarFirst to actively carry out Lifebuoy's commitment to promoting hand hygiene habits. As part of the partnership, the brand will provide hand hygiene products to CarFirst at their customer-facing operations.

Commenting on this partnership Anam Toseef, Head of Corporate Communications CarFirst, said "The health and wellbeing of our employees, customers, and members of our community is our utmost priority, and this collaboration aims to provide our community access to reliable hand hygiene. During the ongoing COVID Pandemic, we valued Lifebuoy's public service messaging, where they encouraged and appealed to the Pakistani public to wash their hands with soap, regardless of the brand.

Everyone should take the necessary precautions and responsibly safeguard themselves and those around them. Thus, post lockdown, at CarFirst's first public press event, we handed out safety kits to all our attendees that included face coverings and Lifebuoy hand hygiene products. At our Multan Operations launch, along with our CarFirst's CEO, Raja Murad Khan, MNA Makhdoom Zain Qureshi, and members of the press joined our commitment to promote hand hygiene and maintain appropriate social distancing for the general health and well-being of our community."

Commenting on this partnership, Asima Haq, Director Beauty and Personal Care Unilever, said "Lifebuoy has always been a brand that...