Leadership and Business Wisdom - Gathering and Using Intelligence.

Byline: S. KAMAL HAYDER KAZMI

Information has to be organized to test a company's assumptions about its theory of its business.

Information has to be organized to challenge a company's strategy. It has to test the company's assumptions about its theory of its business. This in cludes testing the company's assumptions about its environment-society and its structure, the market, the customer, and technology. And informa- tion on the environment, where the major threats and opportunities are likely to arise, has become increasingly urgent. Then there are assumptions about the specific mission of the company. Third, there are assumptions about an organization's core competencies needed to accomplish its mis- sion.

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