Latest digital technology vital for attracting local, foreign markets: Mian Kashif.

ISLAMABAD -- Chief Executive Officer, Pakistan Furniture Council Mian Kashif Ashfaq on Thursday stressed the urgent need for using the latest digital technologies for market-driven modern designs to attract local and foreign investors.

Addressing the concluding session of the National Design Conference held under the aegis of Pakistan Institute of Fashion and Design (PISD) University, he said modern technology was reshaping the fashion industry which encompasses many different small and niche industries. He said, "It is a form of art dedicated to the creation of clothing and other lifestyle accessories."

Kashif stressed, "We are today living in the 5th industrial revolution and fashion is shifting from mass production to mass customization in which advanced digital and robotic technologies are used to meet the customer-driven demands of local and global...