Key Factors that affects the Real Estate Market of Pakistan.

Byline: MOHAMMAD IQBAL

The real estate market somehow is consider to be the most reliable and intelligent ways to earn good profits and building wealth in most part of the world but at the same time it is somewhat unpredictable in Pakistan. Worldwide millions of people are considering real estate investments to increase their wealth and improve their lifestyles.

In Pakistan, for the last three decades the people who have invested in real estate market have earn a lucrative profits and increase their wealth roughly tenfold but at the same time a large number of people who are inexperienced in real estate business get caught up in all of the hype and throw their life savings in the ring. Simply, the real estate has also risks, just like in other investments, so as an investor, people should be aware of all risks and opportunities go into it.

Most of the success stories of real estate people belongs to that group of people who considers it as a long term investments and not as a short term. Nowadays, real estate sector contributes a fair portion to the economy of our countries GDP because some key players of this sector i.e. Bahria Town , DHA, Naval Anchorage, Emaar , Citi Housing etc has mold people lifestyle according to the new changing trends which ultimately forces other housing developers to follow same living standards.

Before investing in real estate, there are a few factors that investors must take into consideration before embarking:

1- Location: Location is one of the major factor which mostly decides the price shifts. Simply, if the property location gives you easy access to amenities such as hospitals, shopping centers, entertainment places, educational facilities etc. then chances are that your property price will be towards the high end; whereas, the bad location could adversely affect your property price. The areas with high reported crime rate and near to unexciting neighborhood never be a priority of any investor. One good example to correlate our argument is an example of Dubai real estate market because of very low crime rate.

2- Builder's Reputation: The second most important factor in real estate business is builder reputation. The most essential asset of any real estate company is its brand image which company can only create by delivering quality projects within the time frame given to its customers.

Brand image could be created by consistent efforts and through acquiring three attributes in builders i.e. qualities...