Jazz utilizes IBM cloud-based analytics to personalize customer experiences.

 
FREE EXCERPT

Jazz Pakistan's leading mobile operator and digital communications company, has selected IBM Cloud and Analytics Solutions as key components of its digital transformation. IBM will build a private cloud environment at Jazz's data center to deliver IBM Analytics solutions. Serving over 59 million subscribers nationwide, Jazz will utilize IBM Analytics to improve and personalize customer experiences and services.

Through this implementation, Jazz will be able to ingest and analyze data in real time from various sources, and in turn, uncover customer behavioral insights and make more informed data-driven decisions. As a result, Jazz customers will benefit from more customized experiences and engagements, such as more relevant services and offers based on their data and mobile usage history.

"Digital and data transformation is barreling towards every industry, and in this rapidly changing landscape it is...

To continue reading

REQUEST YOUR TRIAL