Infinix and Garena Free Fire launches Pakistan's first esports-themed experience store in Lahore - Press Release issued by Infinix Mobile Pakistan.

Lahore -- December 21, 2021 (PPI-OT)

Following is the text of press release issued by Infinix Mobile Pakistan

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Pakistan's top smartphone brand, Infinix, has launched the country's first esports-themed technology store today in collaboration with Garena Free Fire. The store is located at one of the most prime locations in Lahore, Packages Mall. For the Infinix x Garena Free Fire store launch, media persons, key media officials, Infinix, Free Fire officials, and other prominent industry members were invited for the store opening ceremony. Infinix also gave away exciting gifts to the loyal customers which were present for the store opening ceremony.

The ribbon-cutting ceremony was presided over by Zeeshan Mian Noor, CEO Zenith, the chief guest of the occasion. Other attendees include Malik Khalid, Chairman of the All Pakistan Mobile dealers association, key personnel from Pakistan's media community, Infinix Pakistan officials and Garena.

Commenting on the successful launch of the store, Joe Hu, CEO Infinix Pakistan said, "Infinix as a consumer-centric brand not only brings new innovative technology but also adds value in consumer's life. With our new store, we aim to empower youth with esports enabled interactive technology and to promote E-sport further in Pakistan".

Garena Free Fire is one of the world's top mobile battle royale games. The free-to-play title achieved a record high of 150 million peak daily...