Hysab Kytab partners with Telenor Pakistan to personalize consumer experience.
Hysab Kytab (HK) has entered into a strategic partnership with Telenor Pakistan to collaborate on gaining a deeper understanding of consumer preferences. The collaboration will help drive a deeper and more holistic understanding of consumers that will lead to the individual-level personalization of products and services in Pakistan.
The partnership will involve collaboration in the domains of Market Research, Credit Risk Profiling, Analytics as a Service, Data insights and Targeted Advertising.
Yasir Ilyas, Country Head, Hysab Kytab, while sharing his views about the partnership said, "Despite the increasing trend of electronic payment systems with higher rates of adoption by the general public in Pakistan, the most common transacting medium is still cash. Last year, 45.8% of all transactions alone were made using cash (PKR 75.9 Million) while ATMs processed PKR 470.6 million. Since the last visibility point for cash...
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