Growth in food sector largely tremendous.

Interview with Mr Rafiq Rangoonwala - a leading businessman

PAGE: Tell me something about yourself and your organization, please:

Rafiq Rangoonwala: I am associated with food business for last 40 years. I started my career with KFC in Houston, worked in Caribbean looking after English speaking islands, later on was transferred to Middle East as Market Director of KFC, MENA Region. Moved to Pakistan at the end of 1999 as CEO of KFC and remain associated till 2014. Also managed brands, like Pizza Hut, Hardees, Burger King, Harry Ramsden, Pizza Express, TGI Fridays, etc.

PAGE: What is the current state of the food sector of Pakistan in terms of profitability and growth?

Rafiq Rangoonwala: Growth potential in food sector across the board is tremendous. With innovation and improvement the companies are experiencing growth across the board. Increased awareness for hygienic, quality food and convenience with population growth is also a key ingredient in further increasing the size and pie of the business. In my opinion, the one who keeps up with consumer demand and understand the changing trends will benefit the most and on the contrary, the complacent ones will fade out and will be replaced with new vibrant and relevant brands.

PAGE: What steps are the fast food chains taking to cope...