Grocery Delivery Makes It to the Mainstream.
Grocery delivery has long been considered the "last frontier of e-commerce" but with the aid of the coronavirus pandemic and a flurry of new online delivery services popping up in recent years, it has now become quite widespread in many developed and emerging economies. Yet, there are still major differences between countries when it comes to how the groceries usually arrive.
India, where companies had been experimenting with different delivery concepts even before the pandemic and offline grocery delivery also exists, is a step ahead of the competition, with a 60 percent of respondents saying they were users of grocery delivery. According to Statista Consumer Insights, 52 percent of those surveyed in Mexico as well as in South Korea said the same.
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