France influencers: Jail threat for those found flouting new ad laws:.

Influencers in France could now face jail time if they are found to have broken new promotion regulations, after legislation was formally adopted on Thursday. The tough new laws aim to protect consumers from misleading or fake commercial practices online. They restrict the promotion of lottery and betting games, and ban the advertisement of items such as tobacco. It is the first time the role has been legally defined in Europe. The cross-party legislation was passed unanimously in a...

To continue reading

Request your trial

VLEX uses login cookies to provide you with a better browsing experience. If you click on 'Accept' or continue browsing this site we consider that you accept our cookie policy. ACCEPT