Engro Fertilizers: an icon of Pakistan's corporate sector.

Byline: Shabbir Kazmi

In 1965, the Company was incorporated as Esso Pakistan Fertilizer Limited, to manufacture and market fertilizer. In 1968 urea plant was commissioned; which marked the largest foreign investment in private sector in the history of Pakistan. In 1978 Esso Pakistan Fertilizer Company Limited was renamed as Exxon Chemical Pakistan Limited. In 1991 Exxon divests its equity from fertilizer business globally; the Company was renamed as Engro Chemical Pakistan Limited through an employee led buyout. In 2005 annual production capacity was increased to 975,000 tons from 850,000 through de-bottlenecking of base plant. In 2007 construction of world's largest single-train urea plant started.

In 2010, Enven plant started producing urea with demerger of Engro Chemical Pakistan Limited and transfer of fertilizer business to a separate company, Engro Fertilizers Limited. In 2011 Enven capitalized and started commercial production taking total site capacity to 2.275 million tons. In 1QCY15 Engro Corp sold its trading arm Engro Eximp (the single largest importer of phosphate fertilizers in Pakistan) to Engro Fertilizers Limited. 2018 marked highest ever fertilizer sales and company got Dupont level 4 rating in Safety. In 2019, the Company posted second highest-ever profit after tax and also launched e-logistics business.

Engro Fertilizers has evolved from a single product company to a multi-business company and so has the advertising tagline. From the 'heeray jaisa dana' in the 90s, the tagline was reshaped in 2000s as 'Behtar zindagi, Engro se'. Moving on to the 2010s, with the Company achieving it 50-year milestone, the tagline was developed as 'Bharosay ke pachas saal'. With the Company moving into multi-businesses, the tagline has now moved to 'bejai se katai tak' (seed to harvest).

Engro Fertilizers is the second largest urea player in Pakistan. The company has over 50 years of experience of operating in Pakistan, a demonstrated inahouse capability of project execution and strong working relationships with leading international technology, construction and financial partners.

The main reason for the high brand equity is the delivery of product. Engro Fertilizers is the flag bearer of innovation in agriculture and has come up with new and improved products over the years, which have helped the farmer...