Dubai duty free signs agreement with tencent.

• Position: Brief article

Dubai Duty Free has signed a strategic cooperation agreement with Tencent Holdings, a provider of Internet value-added services in China, which will greatly enhance the Chinese visitors' travel and shopping experiences at Dubai Duty Free.

The agreement aims to leverage Tencent's expertise and digital platforms in China, while building upon Dubai Duty Free's global status as a retail destination, in order to boost the retail operator's integrated marketing outreach in China. The collaboration will also enhance the Chinese visitors' travel experience in Dubai using Tencent's "Social and Smart Retail Solutions". These include but are not limited to WeChat Pay, WeChat Mini Program and Tencent Cloud. The co-operation will also deepen Dubai Duty Free's insight into the Chinese travelers' consumption behavior.

The signing of the agreement took place...