Daraz wins the digital streaming rights for HBL PSL 2022-2023.

Pakistan Cricket Board hosted the bid for 7th and 8th season of HBL PSL's digital streaming rights in Lahore on 24th December with participation from extremely competitive contenders including Daraz, ASports, Geo TV, Trans Group and Tapmad. The winner of the bid, Daraz, leading e-commerce platform of Pakistan, had previously also proven to be a game changer with over 300 million views during the streaming of ICC T20 World Cup.

The platform's mission has been digitalization and it has been actively working towards building infrastructure to improve the growth of the country's e-commerce industry. Daraz also believes in making sports and specifically cricket as a force that brings users from every corner of the country together with free-of-cost streaming that no other platform offers.

According to Pakistan Cricket Board, Daraz submitted the highest bid in accordance to the public tender process which was 175% higher than the previous years pertaining to the increase in digital players in...