Daraz aims to enhance customer experience.

LAHORE -- In the outgoing year, Daraz built a robust ecommerce logistics infrastructure, educated and empowered more than 30,000 sellers and gave customers access to a catalogue of 10 million products. After a year of unprecedented technological innovation and growth, the platform is equipped to further enhance customer experience and scale express deliveries. In 2020, Daraz' mission is to establish itself as an entertainment platform. In 2019, Daraz Express (DEX) - Pakistan's first logistics company specifically designed for ecommerce operations - successfully increased the scale of its operations and established a stronger footprint across the country. Between January and November, DEX delivered 7.1 million packages.

With 1500 DEX Heros present in more than 20 cities, delivery time was reduced by 1-2 days. In 2020, Daraz' priority is to scale express deliveries to fulfill customer orders within 24 hours. Express delivery is already available as part of Fulfilled by Daraz - a premium service complemented by Daraz' 4 warehouses located in Karachi, Lahore and Islamabad:and the aim for 2020 is to increase the number of products that fall within this category.

In addition to establishing a strong logistics infrastructure, Daraz built Daraz University, an online portal through which 30,000 new and existing sellers have been provided free-of-cost education on ecommerce operations. Extensive tutorials focus on product pricing, packaging and customer service to empower sellers and help them scale their online ventures. With the launch of the instant messaging feature, Daraz allowed sellers to engage in customer-initiated chats. In the coming year, by increasing focus on seller education, Daraz' mission is to further...