Country could earn $100 mn in horticulture exports through attractive packaging: PBF.

ISLAMABAD -- President of Pakistan Businesses Forum (PBF) Mian Usman Zulfiqar on Sunday said the country could earn $100 million additional in horticulture exports through attractive packaging in the agriculture sector.

Packaging is an essential element for export operation, impacting the safety, cost, communication and even marketing of your agricultural products, he said.

'Agricultural packaging has gained immense popularity across the world,' said a press release issued by PBF.

According to Statista 'the global agricultural packaging market is expected to reach $ 5.02 billion by the end of 2023.'

He said the primary purpose of the agricultural packaging is not only limited to protecting the cargo during the international logistic process but the packaging is also an essential element of the product's marketing, as it conveys a strong image of the company in front of the consumers.

He said that unfortunately country agriculture companies lack in it, our packaging pattern and colour scheme was...