China-Pakistan cooperation in film industry stressed.

BEIJING -- President of China Film Import and Export Corporation Ms. Xiao Ping has said that the year of 2021 marked the 70th anniversary of the establishment of diplomatic ties between China and Pakistan and he wanted to take the importation of 'Parwaaz Hai Junoon' as an opportunity to strengthen exchanges and cooperation in film industry between the two countries.

The principle to import foreign films to China was "origins, themes and genres in diversity.Thanks to Belt and Road Initiative, we have imported films from Pakistan and other countries, so that Chinese audiences would have a better understanding of their history, culture and people," she said in an interview with China Economic Net (CEN) on Friday.

"Parwaaz Hai Junoon is one of the top five highest-grossing films of Pakistan. It is a patriotic story mixing colourful song and dance numbers, a love story and action elements. In the future we will stay tuned for Pakistani films, take into account their genres and market performance and choose the suitable ones for Chinese audiences," she said.

In recent years foreign films with well-written scripts and gripping stories like Chalard games goeng (Thailand), Contratiempo (Spain), Andhadhun (India), Perfetti sconosciuti (Italy) had made a hit in China, winning both box office and public praise.

Therefore, according to Xiao's experience, Pakistani films could draw lessons from their ways of success into China's film market. "Hollywood and some European countries invest heavily in marketing and promotion for their films, and the publicity of Pakistani films seems to leave room for improvement."A

Second, she said, was to nurture audience. "The importation of films from every country follows a process of...