Can India's tea post compete with Dh1 tea shops in UAE?
An Indian business is out to make "tea cafes" trendy hotspots in Dubai, in much the same way Starbucks or Caribou has done with coffee.
Tea Post, the largest operator of tea-focussed cafes in India with more than 175 locations, has sights on Dubai for its first international push. "Tea is a taste not just limited to Indian boundaries - the number of tea connoisseurs has grown rapidly globally in the last decade," said Puneet Tibrewala, a Director at the company, which opened its first care in the western Indian state of Gujarat in 2013. "Dubai is an ideal launch pad to gain access and understand global markets - hence the reason to test the waters." Or to have a sip of consumer tastes in this market, as the case here. Tea cafes have, in the last two to three years, been brewing...
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