Call for using latest technology in fashion industry.

LAHORE -- Pakistan Furniture Council (PFC) Chief Executive Officer Mian Kashif Ashfaq Thursday stressed the need for using the latest digital technologies for market-driven modern designs to attract local and foreign investors.

Addressing the concluding session of National Design Conference held under the aegis of the Pakistan Institute of Fashion and Design (PISD) University here, he said that modern technology was reshaping the fashion industry which encompassed many different small nice industries. "It is a form of art dedicated to the creation of clothing and other lifestyle accessories. We are today living in the 5th industrial revolution and fashion is shifting from mass production to mass customisation in which advanced digital and robotic technologies are used to meet the customers driven demands of local and global markets," he maintained.

Mian Kashif Ashfaq said that for many centuries, people had passed through four industrial revolutions, and the fashion had evolved from a craftsmanship to one of the most...

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