'Brands Icon of Pakistan 2022'.

It is with great pride to announce that EFU General has been awarded the 'Brands Icon of Pakistan', the most esteemed and highest recognition from the Brands Foundation.

This award is a testament to our dedication, hard work, and exceptional services. It signifies our commitment to excellence in the Insurance Industry and our relentless pursuit of client satisfaction.

AL Amthal financing engages Codebase technologies to launch instant digital lending services in KSA

Al Amthal Financing Co., a prominent SME lending company in the Kingdom of Saudi Arabia, has chosen Codebase Technologies, one of the world's fastest-growing open API banking solutions providers, with a strong presence in the Middle East, to launch their digital lending services in the KSA market. The project will be supported by Codebase Technologies local partner, Raqmiyat.

Statistics show the Kingdom of Saudi Arabia has seen a significant penetration of digital banking services since 2013. According to Statista, the adoption rate has surged from 15.55% to 51.42% in 2023, with projections showing a further increase to nearly 70% by 2028. As with many regions worldwide, financial institutions in the KSA are recognizing the importance of adopting modern banking practices to...